Industry Experience
Consulting Projects See All...
ERP Security & Governance Framework
CLOUDCLIF — International Enterprise Client
Designed and implemented a comprehensive Security Roles & License Management Dashboard within D365 F&O, providing real-time visibility into user roles, duties, and licensing utilization. Configured granular security roles, duties, privileges, and access controls across finance operations.
Business Impact:
Enabled executive leadership to optimize licensing costs and ensured 100% compliance with internal audit standards and data security protocols.
Financial Reporting Modernization (AX 2012 → D365 Finance)
CLOUDCLIF — Multi-Region Enterprise
Led the strategic migration and modernization of 100+ enterprise financial SSRS/Docentric reports from legacy Dynamics AX 2012 to Dynamics 365 Finance. Redesigned report templates across invoicing, inventory visibility, and sales analytics for clients in the US, Australia, New Zealand, and Saudi Arabia.
Business Impact:
Improved financial data accuracy and reporting agility, reducing period-end closing time and strengthening decision-support analysis for executive leadership.
D365 F&O ERP Implementation & Enhancement Projects (10+)
CLOUDCLIF — Multiple Clients (US, AU, NZ, KSA)
Delivered Microsoft Dynamics 365 Finance & Operations solutions across 10+ implementation, enhancement, and migration projects. Partnered with finance and business stakeholders to gather requirements, analyze operational challenges, and translate business needs into scalable ERP solutions.
Business Impact:
Improved financial and operational processes across diverse business and regulatory environments, delivered through cross-functional collaboration with consultants, project managers, and business users.
Financial Systems Analysis & Process Auditing
EuSopht — Enterprise Clients (Karachi, Pakistan)
Evaluated existing financial ERP configurations to identify bottlenecks in invoice processing and financial reporting. Acted as the primary functional point of contact for clients, ensuring ERP customizations directly addressed business challenges. Conducted regular audits of financial outputs against internal accounting standards.
Business Impact:
Improved data integrity, compliance posture, and audit-readiness of financial reporting systems across multiple client engagements.
CRM & Marketing Sales Automation
Retrocausal.ai — Remote, USA
Architected an end-to-end lead management system in HubSpot, integrating custom web landing pages with automated nurturing workflows. Implemented Google Analytics 4, Google Tag Manager, and custom event tracking. Integrated HubSpot with GA4 for full-funnel lead attribution.
Business Impact:
Streamlined the sales pipeline and increased lead qualification efficiency, providing the sales team with a data-backed customer journey view from first touch to conversion.
Digital Transformation: Pricing & Conversion Optimization
Retrocausal.ai — Kaizen Copilot Product
Developed a proprietary dynamic pricing calculator integrated with business logic, enabling prospects to receive instant, accurate cost estimates. Integrated the tool with HubSpot CRM to automatically capture prospect data and intent signals.
Business Impact:
Significantly improved the customer acquisition process and shortened the sales cycle by delivering immediate pricing clarity to prospects at the top of the funnel.
Corporate Website & Executive Portfolio Development
Retrocausal.ai — CEO Digital Brand
Worked directly with CEO Zeeshan Zia to develop, maintain, and continuously enhance the corporate website and executive portfolio. Designed and developed high-converting landing pages and research portals, improved website SEO, and managed third-party API integrations.
Business Impact:
Strengthened the company's digital brand identity and executive online presence, supporting revenue growth initiatives through improved digital customer journeys.







