Projects
Consulting Projects
A selection of key consulting engagements spanning ERP Finance, digital transformation, and business automation — delivered for clients across the United States, Australia, New Zealand, Saudi Arabia, and Pakistan.
ERP Security & Governance Framework
CLOUDCLIF — International Enterprise Client
Designed and implemented a comprehensive Security Roles & License Management Dashboard within D365 F&O, providing real-time visibility into user roles, duties, and licensing utilization. Configured granular security roles, duties, privileges, and access controls across finance operations.
Business Impact:
Enabled executive leadership to optimize licensing costs and ensured 100% compliance with internal audit standards and data security protocols.
Financial Reporting Modernization (AX 2012 → D365 Finance)
CLOUDCLIF — Multi-Region Enterprise
Led the strategic migration and modernization of 100+ enterprise financial SSRS/Docentric reports from legacy Dynamics AX 2012 to Dynamics 365 Finance. Redesigned report templates across invoicing, inventory visibility, and sales analytics for clients in the US, Australia, New Zealand, and Saudi Arabia.
Business Impact:
Improved financial data accuracy and reporting agility, reducing period-end closing time and strengthening decision-support analysis for executive leadership.
D365 F&O ERP Implementation & Enhancement Projects (10+)
CLOUDCLIF — Multiple Clients (US, AU, NZ, KSA)
Delivered Microsoft Dynamics 365 Finance & Operations solutions across 10+ implementation, enhancement, and migration projects. Partnered with finance and business stakeholders to gather requirements, analyze operational challenges, and translate business needs into scalable ERP solutions.
Business Impact:
Improved financial and operational processes across diverse business and regulatory environments, delivered through cross-functional collaboration with consultants, project managers, and business users.
Financial Systems Analysis & Process Auditing
EuSopht — Enterprise Clients (Karachi, Pakistan)
Evaluated existing financial ERP configurations to identify bottlenecks in invoice processing and financial reporting. Acted as the primary functional point of contact for clients, ensuring ERP customizations directly addressed business challenges. Conducted regular audits of financial outputs against internal accounting standards.
Business Impact:
Improved data integrity, compliance posture, and audit-readiness of financial reporting systems across multiple client engagements.
CRM & Marketing Sales Automation
Retrocausal.ai — Remote, USA
Architected an end-to-end lead management system in HubSpot, integrating custom web landing pages with automated nurturing workflows. Implemented Google Analytics 4, Google Tag Manager, and custom event tracking. Integrated HubSpot with GA4 for full-funnel lead attribution.
Business Impact:
Streamlined the sales pipeline and increased lead qualification efficiency, providing the sales team with a data-backed customer journey view from first touch to conversion.
Digital Transformation: Pricing & Conversion Optimization
Retrocausal.ai — Kaizen Copilot Product
Developed a proprietary dynamic pricing calculator integrated with business logic, enabling prospects to receive instant, accurate cost estimates. Integrated the tool with HubSpot CRM to automatically capture prospect data and intent signals.
Business Impact:
Significantly improved the customer acquisition process and shortened the sales cycle by delivering immediate pricing clarity to prospects at the top of the funnel.
Corporate Website & Executive Portfolio Development
Retrocausal.ai — CEO Digital Brand
Worked directly with CEO Zeeshan Zia to develop, maintain, and continuously enhance the corporate website and executive portfolio. Designed and developed high-converting landing pages and research portals, improved website SEO, and managed third-party API integrations.
Business Impact:
Strengthened the company's digital brand identity and executive online presence, supporting revenue growth initiatives through improved digital customer journeys.
Freelance Projects
A collection of independent projects designed, developed, and deployed for clients across e-commerce, local businesses, education, and software consulting.
Calvence Skincare Shopify Store – CRO Optimized E-commerce Build
Shopify Developer | CRO & E-commerce Specialist
Developed a fully customized Shopify store for a skincare brand focused on clean design, strong branding, and conversion-driven user experience. Built and optimized product pages, homepage layout, and collection structure with a CRO-focused approach to improve engagement and sales. Implemented responsive design, Shopify apps, and performance improvements while ensuring smooth navigation and a premium user journey. The store was tailored to reflect a modern skincare identity with strong visual consistency and trust-building elements.
Salmis Cuisine Website
Freelance Client — Restaurant & Hospitality
Designed and built a responsive restaurant website for Salmis Cuisine. Features contact forms, Google Reviews, Google Maps integration, YouTube video embedding, social media handles, and WhatsApp chat widget integration for real-time customer communication.
Brothers Pizza Website
US-Based Client — Pizza Restaurant
Developed a responsive WordPress website for a US-based pizzeria to showcase menu offerings and food services. Implemented advanced features including HubSpot live chat assistance, social media feed embedding, Schema markup for search engine optimization, email-integrated contact forms via WPForms, and premium page-builder optimizations using Astra Pro and Ultimate Addons.
Event Management Website
Freelance Client — Event Management Services
Designed and developed a professional portfolio website showcasing corporate and social event management services. Features custom process walkthroughs, services grids, Google Maps integration, Yoast SEO plugin configurations, and automated website backup policies.
Tuition WordPress Website (Wajeeha Tutors)
Freelance Client — Academic Tutoring
Completely built a custom academic tutoring service platform on WordPress using Elementor and Astra. Implemented student and tutor registration forms with Google ReCAPTCHA, database storage and table outputs using Tablesome, automated email responses, responsive course cards, testimonial carousels, and FAQs.
Software House WordPress Website
UK-Based Software Startup
Designed and developed a sleek portfolio website showcasing professional tech services for a new software house in the UK. Integrations include clients slider, testimonials, contact form protected by Google ReCAPTCHA, customized footer layout, and Google Maps.
Academic & Internship Projects
E-Sehat (Final Year Project)
08/2022 - 06/2023
In this project we tend to automate and digitalize conventional hospitals or to be specific a dermatology clinic. We made an Android App on React Native, integrated our CNN MobileNetV2 detection Model, trained our dataset on TensorFlow for Skin disease detection and directing to respective dermatologists and making appointments.
ShopUs.com (E-commerce Website)
2021 - 2022
E-commerce Web application featuring both a client and an administrator interface. Oracle DB is used to power the application's retail-based relational database. The app's front-end is built with React.js, and the back-end is built with Node.js and Express.js.
4CWireless.com (Portfolio Website)
Mazik Global Intern — 06/2021 - 10/2021
I created this website as a portfolio for Mazik Global as an intern. Used my knowledge of React.js and CSS (Bootstrap) Front-end Framework.
Contactless Attendance System
02/2020 - 06/2021
In the COVID-19 situation, everything was automated to avoid physical contact with any object. We developed a face recognition-based automated student attendance system. Emgu CV, a .NET wrapper for OpenCV, was used for facial recognition, and data structures like Binary Search Tree to detect, identify, and mark student attendance, course enrollment, etc.
Super Market Management System
2019 - 2020
Developed a project based on C and C++ providing an interface for customer and admin side using basic concepts of programming and information saving & retrieval using file handling.